Paw News

Marketing is designed to make you want products, but there's some things you have to watch for before you buy.

For many people, taking your dog to the dog park is the safest and best way to play. With a fenced in area, equipment to interact with and other dogs to socialise with, the dog park seems like the ideal way to exercise your pet. But is it?

We love every ingredient in our pet meals as they've all been chosen especially for your pet. Each ingredient mimics your pet's revolutionary diet and is the same food their distant ancestors would eat. These are just five great ones!

Going nose-to-tail is a huge part of sustainability. It means using up the entire animal to give more value to its life (and death), to reduce wastage, and to get the most bang for your buck (not to mention the health benefits of some of the more offbeat meat cuts like kidneys, liver, brains and lean muscle cuts). 

Humans love chicken for its versatility, flavour and affordability. What about your pets?

Beef is the star of many of our pet meals for a number of reasons...